Brand vision conceptualizes our aspirations, dreams, goals and meaning of existence as our corporate principle.
Brand mission conceptually expresses the role we must implement to achieve our brand vision thus it is our management principle.
Our brand value is the core value we ultimately provide to our customers through our business activities, including dual aspects of functional and emotional value.
Code of Conduct
Guidelines for action is a set of ideas, attitudes and approach that management and employees at Astecnos must maintain and we have issued a charter of corporate code based on these beliefs.
- 1 Fundamental Mission
- We will develop and provide not only outstanding but safe products to gain customer and shareholder's trust and satisfaction as our mission.
- 2 Observance of Social Standards and Practices
- We will observe laws and ordinances and engage in fair, transparent, free competition and appropriate business practices.
- 3 Disclosure of Information
- We will communicate broadly with our society in addition to our shareholders and will pro-actively disclose corporate information. Moreover, we will thoroughly manage and protect private information of our customers and others.
- 4 Working Environment
- We will respect individuality and personality of our employees and will assure safe and comfortable working environment to enrich both physical and psychological aspects.
- 5 Environmental Preservation
- We acknowledge environmental preservation as an essential aspect of corporate activity and we will implement it in an active manner.
- 6 Contribution to Society
- We will actively engage in contributory activities as a standout corporate citizen.
- 7 Anti-social Forces
- We will not associate with anti-social forces that threatens order and safety of civil society and will strictly ban any relations including transactions.
- 8 Global Contribution
- We will observe international rules and locally governing laws and will reflect respect upon different cultures and its practices through our business activities, and we will contribute to local progress.
- 9 Thorough Implementation of Corporate Principles
- The management fully recognizes that the intentions subscribed in corporate code of conduct are its own roles that shall be acted upon and will actively communicate it with others. Furthermore, we will communicate thoroughly in and outside of the company and act upon the voices we hear to facilitate effective organization and strict application of our principles.
Enacted on April 1, 2016
Representative Executive Officer, Astecnos Co., Ltd.