Brand Identity
From "ASTEC" to
"ASTECNOS".
"ASTECNOS".
Corporate Name
Origin of Corporate Name
Inheriting the principles, "Active" + "Support" + "Technology", embedded in the former name, "Astec", and by further accentuating "Technology", we charged our determination to contribute to global manufacturing industry through refined skills.
Simultaneously, by adding "Tomorrow" + "Technology" in the meaning, we express our approach to ceaselessly and sustainably operate towards the future.
Simultaneously, by adding "Tomorrow" + "Technology" in the meaning, we express our approach to ceaselessly and sustainably operate towards the future.
Symbol
Our new symbol combines six "A" letters, which is the first letter of Astecnos, a motif inspired by sprocket wheel design.
It represents our expectations to be Class A in all areas of capabilities, including "Response", "Drive", "Earning", "Organization", "Technology" and "Humanity".
We illustrate a diagonal perspective to provide an impression of turning of the wheel, symbolizing our ceaseless and dynamic actions towards the future.
It represents our expectations to be Class A in all areas of capabilities, including "Response", "Drive", "Earning", "Organization", "Technology" and "Humanity".
We illustrate a diagonal perspective to provide an impression of turning of the wheel, symbolizing our ceaseless and dynamic actions towards the future.
Logotype
In the new logotype, we succeed the former corporate name, Astec, and further charged it with our determination to contribute to global manufacturing industry through refined skills.
We based an orthodox font to provide the feel of strength and universality and with the added diagonal perspective, it gives the impression of progress and forward movement.
We based an orthodox font to provide the feel of strength and universality and with the added diagonal perspective, it gives the impression of progress and forward movement.
Brand Tagline
Our new tagline consists of two English words "Ambition" and "Action", which expresses our capability to perform in addition to our aspirations for the future.
Using two simple words which starts with "A", it has a sense of rhythm to it.
Using two simple words which starts with "A", it has a sense of rhythm to it.